Budget Couture: Fashion Marketing at Its Best

by Joe Cooper
joe.cooper@fashiondesignschoolreview.com
Fashion Design School Review Columnist

Everyone knows you don’t go to Payless for Saturday night shoes. Or do you? A recent trend in chain stores makes fashion design affordable. How? Through savvy fashion marketing and the ability to sell successfully via retail management.

High Fashion on a Budget

A clothing and textile line at Target? Isaac Mizrahi has enjoyed great success thanks to brilliant fashion marketing by the large retail chain. Joining the trend of sourcing celebrities for fashion marketing, Payless ShoeSource has chosen a new designer to create a new line of higher fashion footwear for its largely female target audience.

Fashion Marketing At Work

Retail management is about appealing to a certain target audience. Payless has honed their fashion marketing, directed it toward a certain group of consumers, and hired a new designer to help them get there.

Payless, the shoe company known for budget footwear, has signed on Laura Poretzky, a foreign name to all households except the new-fashion-conscious. That will change soon. The shoe company has recruited the up-and-coming fashion design icon to create a line of shoes that caters to women who care as much about fashion as they do about footwear.

How to Become a Fashion Marketing Professional

Fashion design is about much more than simply designing clothes. In fact, after the clothes are made, the hard fashion work really begins. If the challenge of retail management sounds exciting to you, you should consider going to fashion design school and earning a degree or emphasis in fashion marketing. The world of retail is huge, fast-paced, and full of opportunity for fashion industry professionals with the right ambition and education.

Source:

Fashion Wire Daily

About the Author

Joe Cooper writes fashion and design articles and edits medical literature. He holds a bachelor’s in American Literature from UCLA.

Posted on July 21, 2006 at 04:57 PM